Resources

If you’re going to run any type of business, you will continually run into certain types of software, tools, and systems that will make your life MUCH easier! Here are a few of my faves!!!!

​Branding and Graphics

Have you spent THOUSANDS of dollars on graphics from designers, only to not be able to really use their stuff? Or to change your branding and have to pay again for expensive changes? Try these free (and small subscription programs)!

Fiver

99 Designs does logos, business cards, flyers, everything you could need - SUPER inexpensively.  If you don't know exactly how you want your logo to look or you don't even know where to begin, run a contest at 99 Designs! It's the best way to really get a number of options and looks - SUPER inexpensively!  Get Business Cards, Flyers, Web Editing, Other Freelance Work Through Fiver

99 Designs

99 Designs does logos, business cards, flyers, everything you could need - SUPER inexpensively.  If you don't know exactly how you want your logo to look or you don't even know where to begin, run a contest at 99 Designs! It's the best way to really get a number of options and looks - SUPER inexpensively!  Run a Logo Contest or Other Design Work at 99 Designs

Stencil

Oh my gosh, this free program changed my life! I had been hiring expensive designers and jerry rigging everything myself in Adobe Illustrator – taking tons of time, money, and frustration! When I first started with Canva - but now REALLY LOVE and use Stencil instead!  When Stencil first debuted a couple of years ago, it was like God answered the prayers for one of the biggest frustrations in my business! Imagine creating amazing, branded graphics for FREE, in a matter of minutes! Stencil has TONS of FREE stock photos as well that you can upload to your designs! If you’re used to paying $25 – $75 for a stock image for your marketing materials – that can officially stop now! They have a free version, free stock images, and all kinds of amazing premium features!  You can actually upload your own fonts, own colors, create an internal brand kit and personal templates!  It's amazing!!   Today we design all our client worksheets, our social media graphics, our blog headers, email headers and other marketing collateral – all in Stencil!

Get Free Access to Stencil

Website Creation/Web  Hosting

I’m going to do you a BIG favor here and steer you to the perfect software to help you grow your email lists without huge up front fees. I personally use Infusionsoft, but I do not recommend it for most people with online businesses. It is expensive and “bulky”. If you have a fabulous tech team or are incredibly techy yourself, it may be a good fit. But if you want to start something quickly, I’d suggest something more like the two I have listed below.

BlueHost

Bluehost is one of the most common, most inexpensive places for a small business to host their website.  Web hosting can start as low as $3.95/mo!  They have great customer service and various plans based on what you need (traffic to your site, selling things on your site, etc). Set up your web hosting with BlueHost

Email Marketing/CRM

​I’m going to do you a BIG favor here and steer you to the perfect software to help you grow your email lists without huge up front fees. I personally use Infusionsoft, but I do not recommend it for most people with online businesses. It is expensive and “bulky”. If you have a fabulous tech team or are incredibly techy yourself, it may be a good fit. But if you want to start something quickly, I’d suggest something more like the two I have listed below.

Convertkit

Convertkit is not the most robust CRM for follow up via phone, team management, etc – but if you are looking for a simple, SUPER ROBUST email marketing, follow up, and automation program, I don’t know that there’s a program that is any better. It offers the client segmentation processes that some of the more expensive companies offer, in a simpler, less expensive way! If your goal is to build an online business complete with sales funnels, then this is one of your best options – especially for the money! Try ConvertKit Free for 14 Days

Active Campaign

Active Campaign is my FAVORITE and inexpensive email automation program. In my opinion, if you are looking for a full CRM AND a full email automation program, Active Campaign may be the perfect, low cost fit.  It includes TREMENDOUS "if this, then that" sophistication that Infusionsoft, and Convertkit each provide.  It is easy to use. It is inexpensive - AND it has good systems for .does not have the sophistication of the “If this, then that” email marketing of Infusionsoft and Convertkit, but it does have good client management systems at a lower cost than some of its more sophisticated alternatives.

Video  Production

Screenflow

Screenflow is one of my secret weapons. I LOVE LOVE LOVE this software and probably use is 5-10 times per week. First, I use it to record and document systems for my staff. Second, I use it to record training for my online programs and membership sites. Third, I use it for video editing and production for anything I’ve already recorded. It is THE BEST!

​Camtasia

Camtasia is another video production software much like Screenflow. It is high powered and will do almost any level of screen recording, editing and production. It was designed primarily for Windows and is about three times as expensive as Screenflow.

Vimeo

Vimeo is a great video hosting program that allows both free and paid videos on their site with the ability to be streamed and embedded in other programs (emails, websites, blog posts, sales pages, etc.) If you need limited storage, they have a free option. If you need additional storage, then there are various subscription levels.

​​Legal Services

Nolo

When you launch your business, you NEED to be protected and have the necessary legal documents.  I always recommend that you have your own attorney who is there with you along the way through your business.  However if you're going to do it yourself and want to keep costs down, but still do it effectively, we've used NOLO and love them.  Setting  up your LLC through NOLO

​​Paychex

If you have staff, I STRONGLY recommend you have a payroll service. I've used Intuit and loved them for years, but had a number of recent service issues.  Another favorite for me has been Paychex.  They have full service programs or do it yourself programs depending on how much you want to offload!  Paychex Online Payroll Services